Shift Law’s trademark advice is focused, practical, thoughtfully considers the costs and benefits of particular strategies, and is valuable to our business.
Michael Rosenstock, Senior Director, Legal Affairs, Roots Corporation
As a growing business with a large portfolio of intellectual property, Shift Law has been critical to the successful registration and protection of our trademarks. Not only is John diligent, creative and thoughtful in his ability to advise on the best method to register marks and respond to office actions here in Canada, but he has helped us organize our international portfolio through monitoring and by connecting us with excellent agents in other territories. Given our unusually large IP portfolio for a company of our age and size, costs to administer our marks have been prohibitive in the past. John’s cost structure is transparent, reasonable and project-based, which has allowed us to effectively budget and foresee our legal expenses and to continue to build our Canadian portfolio. Further, John is a pleasure to work with!
Jacqueline Prehogan, Canada Pooch Ltd. and Open Farm Inc.
Founder and President
We are honoured to recommend the services of John Simpson for all things relating to intellectual property, especially trademark litigation. John is a highly capable, measured, and supremely competent lawyer… John did a masterful job for us and I’m sure he will for you as well.
David Farnell, Real Food For Real Kids Inc.
Co-founder and CEO
As we grow and scale in the market, Shift Law protects our brand and makes our life easier.
George Boutsalis, Impact Cleaning Services
Vice President
John is technically strong, provides practical advice, and works in a cost-effective manner.
Todd May, Enghouse Systems Limited
Vice President, General Counsel
Shift Law is thorough, their process is straight-forward, and they have resources available that enable us to do business in other jurisdictions.
Ari Weinberg, O’Doughs Bakery
“Big Law dedication to excellence in technical matters and client service, with boutique-level humanness and rate structures and flexibility.”
“Exemplary service and professionalism.”
“Very service oriented and great attention to detail.”
Client Testimonials, Canadian Lawyer Magazine Survey
Shift Law represented us against a large Bay Street firm in a business-critical trademark litigation suit. They outmaneuvered the lawyers on the other side at, I’m sure, a fraction of the cost. They were a pleasure to deal with and we were delighted with the result. We will trust them again in a heartbeat if we ever need to.
Steve Walker, Walkers OneShot
Co-Owner
John Simpson has the success traits a business would desire in any lawyer – he’s quick to respond, he’s an expert, and he’s service-oriented. John has the desire and aptitude to consistently dig at matters, seeking to uncover the best answers or responses for his clients. For copyright and trademark legal matters, John Simpson and Shift Law are highly recommended.
Andrew Schiestel, tbk Creative
President and Co-Founder
John Simpson is an intellectual property and trademark lawyer with the best combination of independent, low-to-the-ground savvy and the broad insight that comes from experience in big firms. He’s a pleasure to work with, and I’m continually grateful for his balanced legal perspective.
Josh Greenhut, Brand Strategy Consultant
John has provided us with a very high level of service over the years, as a trusted legal adviser and as a smart and aggressive advocate when we’ve need one.
Sammie Kennedy, Booty Camp Fitness Inc.
CEO and creator
John Simpson at Shift Law provides us with the kind of straightforward, expert advice that we need to manage and protect our trademarks. John’s in-depth knowledge of the legal issues and his strategic insights are invaluable to us, as is his timeliness, responsiveness and overall focus on customer service.
Patricia Finkelstein, Heart and Stroke Foundation of Canada
General Counsel
I HIGHLY recommend John and his team for any intellectual property needs that you might have. John is talented, wicked smart, and generous with his time. They are truly a forward-thinking, forward-moving law firm.
Aaron Barth, President of Dialectic
John is defending us very well, and is effective and cost efficient.
Gabriel Stefanescu, Redatum
I have complete confidence in John’s ability to resolve whatever we need to resolve to keep business moving forward.
Paul Wilson, CPA, CA, 306 Creiq
Founder and President
John Simpson supports us in our trademark needs in Canada. John is intelligent, forward thinking, and a great communicator on our projects. I highly endorse the value of his work, and his stellar reputation appears to be well noted within the trademark community.
Gregg Hodges, Field Agent, Inc. Chief Financial Officer
As a technology lawyer focused on contract and patent issues, I’m often asked for referrals to lawyers who handle trademark and copyright matters. The clients I have referred to Shift Law have been very happy with the service they’ve received and I continue to refer folks to John and the Shift Law team, without hesitation.
Allan Colquhoun
When my business found itself in a legal dispute, I trusted my company’s future in the hands of Shift Law. I was constantly kept aware of status, given plenty of advice and could always trust that John Simpson and the rest of his staff had my best interests in mind. I am thrilled with the result and would recommend their services to anyone looking for a firm that has their clients best interests at the forefront.
Aaron Logan
John is such a pleasure to work with. A brilliant and down-to-earth advisor who is perfect for a start-up and equally comfortable advising on a complex transaction. Shift Law is responsive, thoughtful and caring – and the fact that they’re great IP lawyers is a bonus.
A. Hill
Shift Law is my go-to law firm for clients who need help with trademarks and copyright. As a patent agent, I am often asked for such referrals. The clients I’ve referred to Shift Law have been very happy.
Adrienne Bieber McNeil
Shift Law is Lake of Bays Brewing Company’s go-to law firm for trademark issues. They are responsive, give us smart, clear and practical advice and are generous with their time. They are a pleasure to work with and I’d recommend them for anyone needing guidance in this space.
Darren Smith
John and his team are consummate professionals and are highly effective in their specialized field of expertise. They’ve helped us successfully defend an onerous lawsuit and successfully registered our trademarks and even defended them successfully against 2 challenges from companies much larger than our own.
It was not by accident that I wrote “successfully” so many times in this review – it’s because it’s the best word to describe what you’ll get out of working with this firm.
David Farnell
We’ve had Shift Law help us with some complex intellectual property issues. They’ve been great to work with and we are very satisfied with their service. They go behind the call. They helped me understand all the positions of the case and gave me confidence. I highly recommend them.
Steve Hulford
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