Bushra Amir Ali

Lawyer

TRADEMARK PROSECUTION, IP ADVISORY AND CONTRACTS

About Bushra Amir Ali

Bushra is a lawyer at Shift Law where she specializes in trademark clearance, filing strategies, and portfolio management in Canada and internationally. She advises clients on the protection and strategic development of their intellectual property portfolios, with a focus on practical, business-driven solutions. Her practice also includes negotiating and preparing a wide range of intellectual-property related agreements, and advising on broader intellectual property strategies, tailored to each client’s specific needs and goals.

Bushra also has experience working with entrepreneurs, start-ups, and small-to-medium enterprises (SMEs) in partnership with government-assisted programs providing funding for IP related services, such as IP Assist and Elevate IP.

Bushra articled at Shift Law before being called to the Bar in Ontario.

Bushra graduated from Western University’s Faculty of Law where she obtained an Area of Concentration in Intellectual Property and Information Technology. During her time at Western Law, Bushra served as Managing Editor at the Western Journal of Legal Studies. She co-founded and served as Student Director for the Western Intellectual Property & Innovation Legal Clinic (WIPILC). Bushra was also the recipient of a Business Strategy Internship with MITACS.

Prior to law school, Bushra worked at a large national firm in legal innovation and business transformation as well as with a national bank in global compliance.

Professional Associations

Intellectual Property Institute of Canada (IPIC)
International Trademark Association (INTA)
South Asian Bar Association (SABA) – Toronto

Client Work

Bombay Frankie Inc. et al. v. 2788610 Ontario Inc.
Acted for the successful appellant in this appeal from an interlocutory injunction order in a trademark infringement and passing off action in the Ontario Superior Court. Three Divisional Court judges unanimously agreed that the Superior Court had erred in each element of the three-part test, including in finding that the plaintiff had established a serious issue to be tried. You can read more about the case in this article about it.
The Toronto Regional Real Estate Board v. RE Stats Inc.
We successfully defended a motion for an interlocutory injunction in a copyright infringement case in the Federal Court.
Effective IP Enforcement Strategy on Amazon
We developed and successfully executed an IP enforcement strategy on Amazon.ca for a skincare products manufacturer that eliminated infringing retailers without the costs and delays of trademark litigation
Corey Bessner Consulting Inc. v. Core Consultants Realty Inc.
We represented the successful plaintiff in a trademark infringement action in the Federal Court involving complex issues of what happens to the trademarks of a joint venture after it breaks up. You can read more about this case in our blog post about it.
Collett v. Northland Art Company Canada Inc.
We obtained a large damages award for our client by way of summary judgment for copyright infringement and moral rights infringement.
Arkipelago Architecture Inc. v. Enghouse Systems Limited
We successfully defended a counsel’s eyes only protective order in the Federal Court of Appeal in a copyright infringement case involving computer software.
Dermaspark Products Inc. v. Prestige MD Clinic et al
We acted for the successful defendants in this motion to strike the statement of claim on the basis that it disclosed no reasonable cause of action. The Court’s decision illustrates the importance of filing proper pleadings in trademark and copyright cases and retaining experienced intellectual property lawyers who are able to do so. You can read more about this case in our blog post about it.
Boaden Catering Ltd. v. Real Food for Real Kids Inc.
We obtained summary judgment dismissing numerous IP related claims against our client, including trademark and copyright infringement and defamation claims – and obtained an order against the plaintiff for all of our client’s legal costs in a related costs endorsement, an exceptional remedy that is rarely awarded. You can read more about this case in our blog post about it.
Vass v Leef Inc.
We acted for the successful respondent in this appeal to the Federal Court from a decision of the Trademarks Opposition Board. The Court agreed with us that our client had filed sufficient evidence of use of its trademark in the relevant period in order to maintain its registration. You can read more about this case in our blog post about it.