About Shift Law – A trademark & copyright boutique IP law firm
Since 2011, we have combined focused expertise and experience in trademark and copyright law with a fierce commitment to providing exceptional service and doing great work within our clients’ budgets.
2,200+
Clients Helped
3,500+
TM Applications Filed
1,200+
IP Disputes Resolved
What you can expect from working with Shift Law
A tailored approach that works for you
We customize our trademark and copyright strategies to align with each client’s needs rather than fitting each client into a standard approach. Our clients are typically entrepreneurial and they come in all sizes, each with its own needs, from global corporations to owner-operated Canadian small businesses.
The attention you deserve
Clients who may be too small to get attention at big firms get to feel like a big deal at our boutique law firm. No one should feel like they are competing for attention with bigger clients. At Shift Law, every client gets priority treatment and personalized service.
A return on your investment
We only provide services where we can provide a return on our client’s legal spend. We will never recommend work that is likely to cost more than it’s worth and we ensure that our clients are always aware of potential costs before they are incurred.
Streamlined client service
We use a distinctive streamlined approach to client service, from intake to invoicing and everything in between. Our focus on what matters and what doesn’t enables us to work quickly without sacrificing quality.

More than just legal services – a trusted partner
Each of our IP professionals is passionate about what we do, dedicated to who we do it for, and proud of the trust placed in us.
A reputation built on excellence
Shift Law is an intellectual property law firm that cares deeply about earning and maintaining its reputation, not only for stellar service and dogged pursuit of success but also for thought leadership in our industry and being the kind of law firm that makes lawyers look good. This guides everything we do. We view each new engagement as an opportunity to convince our clients that they’ve made the right choice.
Insights

The latest from the Federal Court on “new evidence” in Trademarks Opposition Board appeals
It has been more than a year since an amendment to the Trademarks Act came into force requiring parties to appeals from the Trademarks Opposition Board (the “TMOB”) to obtain leave to file new evidence. The requirement, under section 56(5), has generated a growing body of case law that began with Products Unlimited, Inc v…

John Simpson recognized in the 2027 edition of The Best Lawyers in Canada™
Shift Law is pleased to announce that John Simpson has once again been recognized in The Best Lawyers in Canada™ for his exceptional work in Intellectual Property Law. This marks the sixth consecutive year that John has received this honour, having been recognized by Best Lawyers in this practice area since 2022. Best Lawyers recognition…

Federal Court confirms copyright can subsist in a curated list of third-party links
Can a list of hyperlinks to someone else’s content enjoy copyright protection? According to the Federal Court, it can. In Rayman v. Red Crayon Inc., 2026 FC 951, the Court held that copyright may subsist in the original selection and listing of hyperlinks to third-party materials and that significant damages can be awarded for unauthorized…
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